Why the Amazon Fresh store made me feel like a lab rat

The shop uses similar technologies as scientists use to monitor rodent behaviour

A few weeks ago I felt like a lab rat in a supermarket. It was my first time visiting one of the new Amazon Fresh stores in London. (Known as “Amazon Go” in the US). The concept is that you can grab anything from the shelves and walk out of the store without paying at a cash register or self-checkout. Instead, everything you take from the shelves is cha…